The CONSOL Energy Center is no more, as a new naming rights deal means the home of Pittsburgh’s NHL franchise will henceforth be known as the PPG Paints Arena – after the Fortune 500 plate glass and coatings company that calls Market Square its home.

Getting less attention so far is a clause that calls for the team name to be changed from the Pittsburgh Penguins to the Pittsburgh Paint Cans, presumably because it will not be triggered straight away.

The agreement allows for the new name to be adopted gradually, both to permit existing stocks of Penguin-themed merchandise to be sold and to give fans time to get used to the idea of stars like Sydney Crosby and Evgeni Malkin playing in jerseys with a giant tin of quality paint on them.

PPG Industries CEO Michael H. McGarry is certain Pittsburgh’s hockey fans will quickly warm to chanting GO CANS instead of GO PENS.

“Penguins are not native to Pittsburgh but world class paint manufacturers like PPG are, so this change makes a lot of sense really.”